About me

Dedicated leader with 15+ years of experience in communication and marketing management. I strive to seamlessly integrate the company’s overall vision and remove obstacles to reach the company goals. I have excelled in leadership positions, and I pride myself on my ability to build consensus with cross-functional teams and maintain open lines of communication. I lead by example, encouraging maximum potential, performance, and dedication in my team. My expertise is in public relations & communication, digital campaign execution, brand development, social media management, and crowdfunding campaigns deployment.

Summary of Skills

Proven success in building impactful marketing strategies, developing integrated marketing communications plans, and executing effective campaigns to engage audiences and build brands. Well-versed in designing marketing materials, websites, print publications, monthly newsletters, and ad campaigns; driving brand positioning; supervising/directing high-performance teams; and increasing awareness. Instrumental at enhancing website traffic, improving online presence, enhancing social media engagement, as well as planning and tracking of social media platforms. Credible history of maintaining excellent partnership/relationships to support brand development. Equipped with strong communication, interpersonal, analytical, fundraising, negotiation, and entrepreneurial skills.

AREAS OF EXPERTISE

  • Social Media Management
  • Budgeting & Forecasting
  • Digital Campaigns Execution
  • Website Development
  • Grant Solicitation
  • Public Relations & Communication
  • Strategy & Brand Development
  • Crowdfunding Campaigns Deployment
  • Social Media Content Development
  • Special Events Coordination
  • E-mail Marketing & Advertising
  • Donor Acquisition & Analytics
  • Strategic Planning & Analysis
  • Print Publication Designing
  • Database Management

Timeline

  • 2000

    Graduated

    Bachelor of Fine Arts – Digital Art & Design
    LIU Post, Brookville, New York

  • 2000 - 2006

    Graphic Designer

    Slant/Fin Corporation
    Greenvale, New York

    2000 - 2006

  • 2006 - 2013

    Assistant Director of Marketing and Design

    Touro College Jacob D. Fuchsberg Law Center
    Central Islip, New York

  • 2013 - Present

    Marketing and Communications Coordinator

    Adelphi Breast Cancer Hotline & Support Program
    Garden City, New York

    2013 - Present

Professional Experience

ADELPHI NY STATEWIDE BREAST CANCER PROGRAM
Garden City, New York
Marketing and Communications Coordinator
2013 – Present

Prepare and deliver marketing presentations to staff, volunteers, and healthcare professionals for developing and maintaining partnerships and collaborative relationships. Enable provision of marketing effectiveness and ROI monthly reporting by managing budgets and adhering to strict deadlines. Broaden artistic range and creative experiences of breast cancer survivors and healthcare professionals by developing and delivering online creative arts workshops. Drive branding, positioning, and marketing initiatives to increase awareness. Steer all activities involved in recording and editing events, interviews, and educational forums videos. Coordinate grant solicitation, fundraising, donor cultivation, and event planning to enhance and solidify philanthropic support. Manage workloads by hiring, mentoring, and training student marketing interns.

  • Increased traffic by 25% via deployment of optimized, aesthetically pleasing, bilingual website.
  • Coordinated concept and design for annual Breast Cancer Awareness and Mother’s Day Campaigns.
  • Directed crowdfunding campaigns consisting of Giving Day at the University as well as Giving Tuesday.
  • Improved reach to the targeted audience by designing marketing materials, website, monthly e-newsletters, press releases, and ad campaigns.
  • Elevated donations by 20% via management of social media channels, including Twitter, Instagram, YouTube, Pinterest, Facebook, and Facebook Fundraising.
  • Spearheaded two creative cups fundraising events, providing all marketing materials, organizing photoshoot for artwork, designing printed book to highlight artwork, coordinating setup of gala event, and preparing presentations for event.

TOURO COLLEGE JACOB D. FUCHSBERG LAW CENTER
Central Islip, New York • Assistant Director of Graphic Design
2006 – 2013

Contributed to development, design, production, and print coordination of the annual Touro Lawyer magazine by leveraging exceptional written communication and proofreading skills. Drove brand development and positioning by creating and executing sophisticated digital marketing campaigns, fully integrated with social media, marketing automation, public relations, and offline activities. Collaborated with law school deans and department chairs to plan and manage marketing and promotion budget.

  • Facilitated creation of marketing materials for study abroad programs by collaborating with US and international law schools.
  • Secured 200k in revenue by coordinating special events, including logistics and solicitation of corporate sponsorships.
  • Promoted the law school via print, press releases, direct mail, advertising, web, and social media content to manage strategic communication and media relations
  • Improved the law school’s reputation, uncovered areas of potential growth, and scaled student enrollment via institutional rebranding and website redesign in conjunction with senior leadership.

ADDITIONAL EXPERIENCE
SLANT/FIN CORPORATON
Greenvale, New York • Graphic Designer

Education

BACHELOR OF FINE ARTS – DIGITAL ART & DESIGN
LIU Post, Brookville, New York

  • Graduated on the Dean’s List
  • Studied Art Therapy
  • Studied Spanish (limited working proficiency)

LBGTQ+ Sensitivity Training – Callen-Lorde

Cultural Competency Training – Adelphi University

Social Media Boot Camp – Fair Media Council

TECHNICAL PROFICIENCIES

Proficient in Adobe Creative Suite, Microsoft Office, G Suite, WordPress, Blackbaud, Zoom, and Constant Contact.

© 2022 Copyright - Kim Newman