About me

I am an innovative, business-minded, and creative professional with over 20 years of experience managing and providing artistic direction to nonprofits, universities, and corporations. Strategic thinker providing successful campaigns that reach target audiences and engage users. Excellent leadership and communication skills with the ability to inspire and manage a team.

I hold a BFA specializing in Graphic Design from C.W. Post Long Island University. In addition to the fine arts, I have studied Art Therapy. In my free time I enjoy drawing with charcoal and pencil and painting with acrylic and watercolors. My personal time is spent with my family and I love every minute of it. From doing arts & crafts with my daughter to raising money for the local animal shelter. Our fur family consists of 3 cats (all rescues) and 1 dog.

Summary of Skills

  • Utilizing creativity, leadership and teamwork to provide compelling content creation including printed materials, social media, email marketing, advertising and web.
  • Excellent written communications skills providing clean and concise copy.
  • CRM: Managing grants, fundraising, relationships, marketing, events, donor acquisition and analytics using Blackbaud’s eTapestry and Raiser’s Edge Software.
  • Designing attractive, functional CMS websites using WordPress. Increasing site traffic by over 50%.
  • Experience tracking the results of email and SEO marketing campaigns to improve metrics and return on investment (ROI) utilizing Google Analytics to improve rank and quality scores.
  • Implementing strategy including planning and tracking of social media accounts (Facebook, Twitter, Instagram, Pinterest and YouTube) providing monthly reports with analytics.
  • Proficient in Adobe Creative Suite, Microsoft Office, G Suite, WordPress, Zoom and Constant Contact.

Timeline

  • 2000

    Graduated

    Bachelor of Fine Arts – Digital Art & Design
    LIU Post, Brookville, New York

  • 2000 - 2006

    Graphic Designer

    Slant/Fin Corporation
    Greenvale, New York

    2000 - 2006

  • 2006 - 2013

    Assistant Director of Marketing and Design

    Touro College Jacob D. Fuchsberg Law Center
    Central Islip, New York

  • 2013 - Present

    Marketing and Communications Coordinator

    Adelphi Breast Cancer Hotline & Support Program
    Garden City, New York

    2013 - Present

Professional Experience

ADELPHI NY STATEWIDE BREAST CANCER PROGRAM
Garden City, New York
Marketing and Communications Coordinator
2013 – Present

  • Building partnerships and collaborative relationships by conducting marketing presentations for staff, volunteers and healthcare professionals.
  • Managing budgets and timelines, providing monthly reporting of marketing effectiveness and ROI.
  • Spearheading and facilitating art therapy workshops for breast cancer survivors and healthcare professionals with focus on stress reduction, emotions and self-esteem.
  • Designing marketing materials, website and coffee table book sold on Amazon, for the Creative Cups fundraising event raising over $75k.
  • Increasing awareness through targeted branding, positioning and marketing initiatives.
  • Managing social media channels including Facebook Fundraising increasing donations by over 20%.
  • Maximizing and strengthening philanthropic support through grant solicitation, fundraising, donor cultivation, events and public awareness utilizing the eTapestry platform for tracking.
  • Implementing an optimized, aesthetically pleasing, multilingual website, increasing traffic by over 25%.
  • Hiring, supervising and coaching student marketing interns.

TOURO COLLEGE JACOB D. FUCHSBERG LAW CENTER
Central Islip, New York • Assistant Director of Graphic Design
2006 – 2013

  • Worked with senior leadership to build the law schools reputation, identify areas of potential growth and increase student enrollment through institutional rebranding and website redesign.
  • Managed strategic communication and media relations by developing and promoting the law school through print, press releases, direct mail, advertising, web and social media content.
  • Provided excellent written communication skills for the development, design, production and print coordination of the annual Touro Lawyer magazine.
  • Generated sophisticated digital marketing campaigns that fully integrated with social media, marketing automation, public relations and offline activities.
  • Coordinated special events, including logistics and solicitation of corporate sponsorships bringing in over 200k in donations in 2012.
  • Collaborated with US and international law schools to develop marketing materials for the study abroad programs.
  • Managed the specific marketing and promotion budget with the dean and department chairs.

SLANT/FIN CORPORATON
Greenvale, New York • Graphic Designer
2000 – 2006

  • Developed and managed websites, pages, content and materials to ensure SlantFin and the TerraTherma brand were effectively promoted to the defined target audiences.
  • Provided development, design and execution for the packaging of SlantFin products sold in over 2,000 Home Depot stores nationwide.
  • Managed the visual design and creation of print materials for promotions, advertisements, packaging and instructional materials.
  • Generated eye-catching tradeshow graphics and PowerPoint presentations for the sales department.
  • Collaborated with the engineering department to create and edited AutoCAD drawings.

Education

BACHELOR OF FINE ARTS – DIGITAL ART & DESIGN
LIU Post, Brookville, New York
1996 – 2000

  • Graduated on the Dean’s List
  • Studied Art Therapy
  • Studied Spanish (limited working proficiency)

Cultural Competency Training – Adelphi University

Social Media Boot Camp – Fair Media Council

© 2021 Copyright - Kim Newman